Liberty Lake designWorks
Collaborating today’s technologies with talented teams—
A CREATIVE AGENCY of experienced freelance specialists offering a complete portfolio of Services: Brand Strategy, Web Development, Print, Packaging, Copywriting, Photography, Product & Graphic Design.
December 2015–June 2019
Sales, Marketing & Product Development
• Worldwide Sales Team
• Marketing Team
• Product Development Team
November 2004–December 2015
I founded peak62 inc in 2004, it has two divisions—
peak62 creative offerings Product & Brand Development
Marketing Social Media & Content Management, SEO & eCommerce Blog Marketing, Facebook, Flickr, Google+, LinkedIn, Pinterest, Twitter & YouTube Photography, Creative Writing, New Business Development & Strategic Planning
The latest Outdoor techGear™ online since 2004— we use the stuff we sell! The unique peak62 product mix, a quality selection of backpacking & camping gear
Sales & Marketing Director
Branding, Product Development, Art Director, Public Relations
Sales Management working directly with independent representatives, major national accounts, buying groups, national and international distributors.
With both GSI’s Outdoor and Gourmet Cookware divisions, I was responsible for developing and establishing marketing programs, packaging, catalogs and newsletters. Using my experience to create systems that further organize all facets of the corporation—
especially in the areas of customer service and warehouse methodologies.
I worked with international vendors in Asia, Mexico and Europe to coordinate purchasing needs and production methodologies.
designWorks! of Tahoe
My Tahoe based think tank offered Marketing, Product Development, and graphic art design services to numerous Outdoor Industry companies including—
CMI, GSI Outdoors, Johnson Camping, Katadyn of Switzerland,
Kenyon, Suunto U.S.A., Timberline, Timex & Vasque.
I installed and supervised a leading-edge computer pre-press network of hardware & software.
I produced and photographed numerous seasonal brochures & catalogs on location in the Tahoe region.
As a consultant to numerous companies, I had the opportunity to experience and thrive in a range of manufacturers & management styles.
Products and packaging of my design are featured in major retail locations throughout the world.
Under my direction, Adventure 16’s Wholesale division expanded to servicing over 2,700 dealers nationally. With the support of my team, we conceived numerous trendsetting service and sales programs, including “same day shipping” with an efficient warehousing system that targeted six-time turn with excellent in-stock availability.
I produced and photographed our annual catalog, monthly newsletters and numerous other graphic arts projects.
Supervised the installation of a mainframe computer that handled financial and dealer service functions for the entire corporation.
Black Ice Inc
Duties included those of Operations & National Sales Manager, Advertising Director, VP of Retail Operations and Member of the Board of Directors.
I was directly responsible for sales, the direction of independent representatives as well as marketing and advertising for four divisions.
Financial responsibilities included proformas, budgets, banking relations, line of credit, accounting supervision and the bottom line.
Product design and development, trade show management and production of wholesale and retail mail-order catalogs.
Granite Stairway Mountaineering
Retail Sales- Backpacking, climbing, mountaineering & cross-country/alpine ski equipment. My primary duties included— sales and rental program management, display & fixture design, inventory control, daily cash counts, restocking and sales analysis.
Retail Store Manager- I was responsible for sales analysis and trend studies, advertising, displays, cash counts, deposits, rentals and the complete redesigning of the stores’ interior and exterior. In addition, I shared the buying duties for our four retail store chain.
General Manager- Performed the duties of Buyer, Advertising Director, Wholesale Sales Manager and sat on the Board of Directors. In Buying, I was responsible for purchases in both Hardgoods and Softgoods; I developed a retail mail order catalog with a successful creative writing, photography and design style. I developed an efficient inventory-backorder and restocking program to improve our turn. In early 1978, I produced Granite Stairway’s first full wholesale catalog featuring a unique selection of quality outdoor accessories. As a member of the Board of Directors, I initiated actions to further advance the success of both the retail and wholesale divisions.